🛠️ How to Fix Your Google Business Profile (And Why It Matters for Home Service Brands)

🔍 Does Your Google Business Profile Need a Tune-Up?

If you're in the home service industry, your Google Business Profile (formerly Google My Business) is more than just a listing—it's your digital storefront.

It decides whether a homeowner clicks on you or your competitor.

It influences where you show up on Google Maps.

And most importantly, it shapes the first impression of your brand before you even say hello.

So, is your profile helping—or hurting—you?

🚨 Common Mistakes That Are Costing You Local Customers

Here are some of the most frequent (and fixable) issues we see:

1. Missing or Inaccurate Categories

Choosing the wrong category (or skipping secondary ones) can hurt visibility. For example, a pressure washing company should also include “Exterior Cleaning Service,” not just “Cleaning Service.”

2. Inconsistent Name, Address, Phone (NAP)

Your business name, address, and phone number must match exactly across your website, Google listing, and online directories. Even “St.” vs “Street” can confuse Google.

3. No Service Area or Map Confusion

If you’re a mobile business (like HVAC, roofing, landscaping), your profile should hide your physical address and define your service area radius. Otherwise, you risk being filtered out of local results.

4. Missing Photos or Low-Quality Visuals

Visuals build trust fast. Post at least 5–10 images showing before/after work, your team in action, and branded vehicles or tools.

5. No Reviews or Weak Responses

Google favors profiles with steady reviews and timely responses. If your last review was from 2022 and you never replied… that’s a red flag for both clients and the algorithm.

🧠 Why This Impacts Branding & Positioning

When someone searches for “[Your Service] near me,” your profile is the first thing they see—before they even click your website.

A clean, well-managed profile instantly communicates:

• You’re local

• You’re active

• You’re trusted

• You care about details

These aren’t just SEO metrics—they’re brand signals that make you stand out in a crowded market.

🛠 Quick Checklist to Fix Your Profile Today

✅ Choose the right primary and secondary categories
✅ Update service areas if you travel to customers
✅ Add keyword-rich business descriptions
✅ Upload 10+ quality photos of real work
✅ Reply to every review—good or bad
✅ Use posts to promote offers, tips, or events weekly
✅ Check your hours and links are accurate

📈 Want Help Fixing It?

We put together a free blog guide to walk you through the exact tools we use to fix and optimize Google Business Profiles for our clients.

👉 Read the Guide Now →
(Includes bonus tips on improving your website + lead conversion.)

Or if you’d like a pro to take a look and give you honest feedback, you can book a free strategy call below.

📞 Book Your Profile Review

Let’s make sure your first impression is your best impression.